Change the brand. Keep the customers.
A refresh or a full rebrand for businesses that have grown past their first logo. We keep what people already recognise and fix what holds you back. Remote from Spain, one hour ahead of London.
A free 30-minute video call. What is working, what is not, and whether you need a refresh or a full rebrand.
Your current logo, materials and competitors. We list what customers already recognise, so it is not lost.
The logo system, palette and type, rebuilt in rounds with your feedback.
A brand guide and every file, plus a plan for changing signage, print and online in order.
You have grown, changed services or moved up market, and the brand still looks like day one.
If you apologise for your brand, your clients notice.
The website, the van, the invoices and Instagram all look like different companies.
Most rebrands fit Base Core or Base Premium. After the free diagnosis you get a written proposal with the exact price and dates.
50% to start, 50% on delivery. Two rounds of changes per phase. Prices exclude VAT where it applies.
Brand designer and industrial engineer, working in English, Spanish, Italian and Romanian. From 2021 to 2024 I was Head of Design at Desire Avenue in London. Today I run Brandon Base from Ferrol, in Spain, for founders in London, Europe and North America.
“Working with Coco was an absolute pleasure! Coco was quick to respond, brought a wealth of experience and helpful suggestions, and was genuinely excited about our project. We are thrilled with our updated branding and would happily work with Coco again.”
Carolily Finery, British Columbia, Canada
“I loved working with Coco! She is incredibly talented, super responsive, easy to work with. Even though I did not know exactly what I wanted, she managed to deliver just that.”
★★★★★ Verified review on Upwork · Top Rated · 100% Job Success
A refresh keeps your logo recognisable and fixes how it is drawn, its colours and the system around it, as with Macedonia Family Resource Center. A full rebrand changes the logo and often the positioning. The free diagnosis tells you which one you need.
Not if the rebrand keeps what they recognise. We start by listing the colours, shapes and words people associate with you, and we decide together what stays.
Yes. For Terres the logo stayed and we designed the palette, type, graphic element, stationery and brand guide around it.
With Brandon Base, rebrands start at £2,100 (Base Core) and £3,300 with packaging or a social media kit and a landing page (Base Premium). The exact price comes in writing after the diagnosis.
About 4 to 6 weeks for the new identity, counted from the kick-off call. Changing signage and print afterwards depends on your suppliers; the guide includes a plan for it.
Yes, everything is remote: video calls, shared boards and files delivered ready for UK printers. Spain is one hour ahead of London.
30 minutes on video, no commitment. We look at your brand, I tell you what I would change and what it would cost.
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