Brandon Base Brand identity · London · Remote Book a call

00 — Brand identity designer for London businesses

Look as good as your work.

Strategy, logo, colour, type and a brand guide for founder-led businesses in London. I work remotely from Spain, one hour ahead of London, and I spent three years as Head of Design for a London fashion brand.

30 minutes on video. We look at your brand together.Cosmina Pascariu · Brandon Base
01 — Work

London brands, and a few from further away.

Desire Avenue campaign photo, London fashion brand
London · 2021–2024 · Fashion

Desire Avenue

Head of Design in-house for a London fashion label shown in London, Paris and Milan.

  • Visual identity and handwritten monogram
  • Campaigns for Paris, Knightsbridge and Pure London
  • Hang tags, lookbooks, e-commerce and social
Read the case study
Entice by Marlen wrapping paper and seal, London patisserie
London · 2022 · Patisserie

Entice by Marlen

A chef's signature turned into a brand for a London patisserie.

  • Logo drawn from her own signature
  • Bags, boxes, wrapping paper and uniform
  • Brand guidelines
Read the case study
H&V Home Improvements branded tape
London & Essex · 2024 · Home improvement

H&V Home Improvements

A bold identity for a home improvement company working across London and Essex.

  • Logo, monogram, palette and type
  • Bold enough for vans, tape and site boards
  • 24-page brand manual
Eudais Partners logo in four colour combinations
Dallas, USA · 2026 · Consultancy

Eudais Partners

A calm, architectural identity for a fractional executive practice.

  • Positioning and name story
  • Logo, symbol, colour and type
  • Letterpress stationery and brand board
Read the case study
6+years in brand design
20+brand identities
150+design pieces
6countries, from the UK to Canada
02 — How it works

One clear process, from first call to brand guide.

01

Diagnosis

A free 30-minute video call. We look at your brand, your clients and what is not working yet.

02

Strategy

Who you are for, what makes you different and how you sound. Everything later is built on this.

03

Identity

Logo system, palette and typography, built to hold up from a 16-pixel icon to a shop sign.

04

Guide and files

A brand guide and every file you need for print and screen, so anyone can use the brand correctly.

03 — Sound familiar?

Your work is better than your brand.

01

Clients judge you before they call.

They look at your website, your Instagram and your card. A dated brand loses the job before the first conversation.

02

Every piece looks like a different company.

A new font for every flyer, a new colour for every post. People stop recognising you.

03

You can't charge what you're worth.

Premium prices need a premium-looking brand. Without it, clients compare you on price.

04 — Prices

Clear prices, from the start.

Every project starts with a free 30-minute brand diagnosis. After it you get a written proposal with the exact price and dates.

Base Core

£2,100 from
For a new business, or one that has outgrown its first logo.
  • Brand strategy and positioning
  • Logo system: main, secondary and symbol
  • Colour palette and typography
  • Full brand guide
  • About 4 weeks

Base Premium

Most complete
£3,300 from
For brands that sell a product and need it to look the part.
  • Everything in Core
  • Packaging or a complete social media kit
  • A landing page in the new brand
  • About 6 weeks

Base Monthly

£390 / month
For keeping the brand consistent after launch.
  • Up to 8 pieces a month after launch
  • Posts, flyers, labels, presentations
  • Everything stays on brand
  • 3-month minimum

50% to start, 50% on delivery. Two rounds of changes per phase. Prices exclude VAT where it applies.

Cosmina Pascariu, Coco, founder of Brandon Base
05 — Who is behind it

I'm Coco, from Brandon Base.

Brand designer and industrial engineer, working in English, Spanish, Italian and Romanian. From 2021 to 2024 I was Head of Design at Desire Avenue in London. Today I run Brandon Base from Ferrol, in Spain, for founders in London, Europe and North America.

“Working with Coco was an absolute pleasure! Coco was quick to respond, brought a wealth of experience and helpful suggestions, and was genuinely excited about our project. We are thrilled with our updated branding and would happily work with Coco again.”

Carolily Finery, British Columbia, Canada

“I loved working with Coco! She is incredibly talented, super responsive, easy to work with. Even though I did not know exactly what I wanted, she managed to deliver just that.”

★★★★★ Verified review on Upwork · Top Rated · 100% Job Success

Desire AvenueEntice by MarlenH&V Home ImprovementsCarolily FineryEudais Partners
06 — Questions

What clients usually ask.

How much does a brand identity cost in London?

With Brandon Base, Base Core starts at £2,100 and includes strategy, the logo system, colour, typography and a full brand guide. Base Premium starts at £3,300 and adds packaging or a social media kit and a landing page. You get the exact price in writing after the free diagnosis.

How long does it take?

Base Core takes about 4 weeks and Base Premium about 6, counted from the kick-off call. The dates are set in writing before we start, and they hold as long as feedback arrives within two working days.

Do you work with London businesses remotely?

Yes, everything is remote: video calls, shared boards and files delivered ready for UK printers. Spain is one hour ahead of London, so we work the same hours.

Can you just design a logo?

A logo on its own rarely fixes a brand. Base Core is the smallest project, because a logo only works with the colours, type and rules around it.

What do I get at the end?

Your logo in every version, the colour palette, the typefaces, the brand guide and all files for print and screen. Everything is yours.

How does payment work?

50% to start and 50% on delivery. Two rounds of changes are included in each phase.

07 — Start here

Book a free brand diagnosis.

30 minutes on video, no commitment. We look at your brand, I tell you what I would change and what it would cost.

cosmina@brandonbase.com