Visual Identity for González & Pardavila – Asesoría de Empresas

Overview: González & Pardavila, a leading business consulting firm, needed a cohesive and professional brand identity to reflect their core values and expertise. The goal was to create a consistent visual identity that would resonate with their clients and enhance their brand recognition in the competitive consulting industry.

My Approach: Guided by the philosophy, “Your business is the body, your brand is the soul,” I crafted a comprehensive brand guide for González & Pardavila. This guide includes logo variations, a harmonious color palette, and custom typography, all designed to work seamlessly together as part of a unified brand system. Each element was carefully developed to ensure consistency and professionalism across all brand touchpoints.

Impact: The new brand guidelines transformed González & Pardavila’s visual identity, ensuring a consistent and polished look across their digital and print materials. The cohesive design system strengthened their brand presence, positioning them as a trustworthy and professional advisory firm.