Rebranding and Brand Direction – Valeanto Iron Doors

Overview: Valeanto, a London-based company that specializes in bespoke iron artwork, required a rebranding that would honor both their inventive approach to creating fine iron doors and their extensive history. The task was to appeal to contemporary homes seeking both beauty and durability while capturing their decades-long mastery.

My Approach: The rebranding exudes classic elegance, underpinned by authoritative confidence. Valeanto’s brand voice was designed to strike a mix between professionalism and approachability, delivering consistent resonance across all media. The graphic design reflects the company’s competence in building handmade iron doors that are as secure and lasting as they are beautiful.

Impact: The new brand identity successfully fused tradition with modern innovation, helping Valeanto solidify its reputation in the high-end ironwork market. The rebrand enhanced their digital presence and enriched their connection with customers seeking elegant, custom solutions for their homes.