Branding and Visual Identity – Entice by Marlen

Overview: Entice by Marlen is a London-based bakery, led by Romanian Master Chef Marlena Botezatu. Specializing in both traditional Romanian pastries and international delights, the bakery needed a brand identity that reflected its artisanal craftsmanship and culinary expertise while appealing to the local and international clientele in the bustling city of London.

My Approach: The visual identity was developed to highlight the elegance and authenticity of the bakery’s offerings. I focused on creating a brand that embodied both Marlena’s personal touch and the high-quality, handcrafted nature of her products. The design centered on a harmonious blend of warm, inviting tones with luxurious detailing to resonate with the bakery’s upscale yet welcoming atmosphere.

Impact: The new branding enhanced Entice by Marlen’s presence, driving foot traffic to the bakery and increasing online orders. The cohesive brand identity helped create a strong emotional connection with customers, leading to higher engagement on social media and positive reviews about both the bakery’s visual appeal and delicious products.