Brand Identity – Florile Mandrei Skin Care

Overview: Florile Mandrei is a Romanian brand dedicated to creating natural skincare products using organic ingredients, primarily lavender. They focus on delivering beauty and health through nature-inspired products that cater to a wide range of skincare needs, including sensitive and dry skin. The brand required a visual identity that reflected its commitment to natural, sustainable products while maintaining a modern and appealing aesthetic.

My Approach: I developed a visual identity that emphasized the purity and organic nature of Florile Mandrei’s products. The branding incorporated soft, natural tones, elegant typography, and imagery that connected the brand to its botanical roots. The design captured the essence of nature, wellness, and the soothing qualities of lavender, which is a cornerstone of the brand’s product line.

Impact: The rebrand strengthened Florile Mandrei’s market presence, enhancing their appeal to customers seeking organic skincare solutions. The cohesive identity boosted customer trust and engagement, helping the brand expand its presence both online and in physical retail.