Branding and Visual Identity – Bow Wow

Overview: Bow Wow is a lifestyle brand dedicated to promoting gratitude, minimalism, and a healthy state of mind through its handmade products, including coconut candles and bath bombs. The brand sought a visual identity that would reflect its ethos of simplicity, well-being, and thoughtful living.

My Approach: The branding focused on capturing the essence of minimalism and intentional living. I designed a clean and calming visual identity, with soft, natural colors and organic shapes that evoke a sense of peace and relaxation. The brand messaging emphasized the importance of mindful consumption and self-care, aligning with Bow Wow’s values of crafting products with good intentions.

Impact: The new brand identity successfully resonated with customers seeking wellness and simplicity in their daily rituals. Bow Wow’s refreshed look and feel attracted a community of like-minded individuals who appreciate sustainable, handmade products that encourage a balanced and mindful lifestyle.